|
|
Brian Kennedy is ready to serve your organization with keynote addresses and workshops to enhance leadership development, increase profitable revenues, grow influential business relationships, and infuse principles and fundamentals for business success in any economic environment. |
KEYNOTES, BREAKOUTS, AND WORKSHOPS
7 PRINCIPLES FOR SUCCESS IN A RAPIDLY CHANGING WORLD
Cultures change. Economies rise and fall. Communication styles shift. The one thing that is constant is that principles never change. Utilizing the lessons learned as a basketball player and executive, this session is based on the principles that allow those who practice them to improvise, adapt, and overcome, utilizing the fundamentals daily that lead to the achievement level the business owner and entrepreneur allow seek and allow themselves.
FIVE WAYS FOR YOUR SMALL BUSINESS TO BECOME KNOWN IN THE MARKETPLACE
One of the greatest challenges facing new small business owners and entrepreneurs is that of becoming known in the marketplace, be it local, regional, national, or global. Deciding the best marketing paths bringing awareness to the audience you wish to serve while saving time and money is difficult. This program is designed to share a principle-based review of the best marketing avenues for your new business, including laser focused identification of your customer, which of the five ways is best for you to reach that customer with a minimum of time and money, your most valuable resources.
BECOME PREEMINENT AT THE SPEED OF RELATIONSHIPS
Being preeminent is being known for your high levels of quality and performance. The more the world becomes a digital marketplace, the greater the need to become preeminent. Strong business relationships and the associated business introductions that grow sales and profits while reducing the costs of customer acquisition is now tantamount. In this session we discuss the principles and fundamentals leading to more referred business introductions through the building a cobweb of valuable business relationships who spread your brand via word of mouth locally or through user generated comments on the web.
REACH, CONNECT, & KEEP YOUR CUSTOMERS FOR LIFE
If business leaders know that customer loyalty leads to profitability, why have 67 percent of customers become “serial switchers?” Customers don’t develop the loyalty that keeps them returning for years because of good customer service. They keep returning due to a great customer experience. Why is that important? A returning customer is 60 – 70% more likely to make a purchase than a new customer who is only 5 – 20% likely to make a purchase. Good customers become loyal for life when the business provides a great Customer EXperience. In this session we offer the principles for activities for moving from customer service to customer engagement to customer relationship, resulting in additional trust and profits.
THE PEOPLE FACTOR: Finding, Hiring, and Keeping the Right Players
Hiring the right people to work in your business determines whether your business struggles or thrives. neither large nor small businessowners cannot afford to operate at the 35% national employee engagement rate, let alone the loss of good people.
Employee turnover is expensive. Keeping poor employees while losing the best ones is even more expensive. In this session, we discuss the principles and fundamentals for finding, hiring, and keeping the right employees for the small business.
CONFLICT RESOLUTION RESULTING IN BETTER BUSINESS
Where there are two or more people, there will be conflict. The secret to operating a well-run, profitable business is how you handle the conflicts which invariably arise between you and your customers, employees, vendors, and between your customers with your employees, or among your employees. In this keynote I touch on the types of conflict, how to identify them, and ways to resolve them, resulting in a better run and more profitable business.
LEADERSHIP LESSONS LEARNED FROM MY SEAT AT THE END OF THE BENCH
Imagine being part of your college’s Division-1 basketball program, playing in a conference with two national champion contenders, and being recognized as a contender for the conference crown. This keynote describes the story of the lessons learned during a less than spectacular season of basketball and life. The lessons learned during this four year experience were part of the formation of a strong leadership model that resulted in strong business growth by focusing on people rather than results.
7 PRINCIPLES FOR SUCCESS IN A RAPIDLY CHANGING WORLD
Cultures change. Economies rise and fall. Communication styles shift. The one thing that is constant is that principles never change. Utilizing the lessons learned as a basketball player and executive, this session is based on the principles that allow those who practice them to improvise, adapt, and overcome, utilizing the fundamentals daily that lead to the achievement level the business owner and entrepreneur allow seek and allow themselves.
FIVE WAYS FOR YOUR SMALL BUSINESS TO BECOME KNOWN IN THE MARKETPLACE
One of the greatest challenges facing new small business owners and entrepreneurs is that of becoming known in the marketplace, be it local, regional, national, or global. Deciding the best marketing paths bringing awareness to the audience you wish to serve while saving time and money is difficult. This program is designed to share a principle-based review of the best marketing avenues for your new business, including laser focused identification of your customer, which of the five ways is best for you to reach that customer with a minimum of time and money, your most valuable resources.
BECOME PREEMINENT AT THE SPEED OF RELATIONSHIPS
Being preeminent is being known for your high levels of quality and performance. The more the world becomes a digital marketplace, the greater the need to become preeminent. Strong business relationships and the associated business introductions that grow sales and profits while reducing the costs of customer acquisition is now tantamount. In this session we discuss the principles and fundamentals leading to more referred business introductions through the building a cobweb of valuable business relationships who spread your brand via word of mouth locally or through user generated comments on the web.
REACH, CONNECT, & KEEP YOUR CUSTOMERS FOR LIFE
If business leaders know that customer loyalty leads to profitability, why have 67 percent of customers become “serial switchers?” Customers don’t develop the loyalty that keeps them returning for years because of good customer service. They keep returning due to a great customer experience. Why is that important? A returning customer is 60 – 70% more likely to make a purchase than a new customer who is only 5 – 20% likely to make a purchase. Good customers become loyal for life when the business provides a great Customer EXperience. In this session we offer the principles for activities for moving from customer service to customer engagement to customer relationship, resulting in additional trust and profits.
THE PEOPLE FACTOR: Finding, Hiring, and Keeping the Right Players
Hiring the right people to work in your business determines whether your business struggles or thrives. neither large nor small businessowners cannot afford to operate at the 35% national employee engagement rate, let alone the loss of good people.
Employee turnover is expensive. Keeping poor employees while losing the best ones is even more expensive. In this session, we discuss the principles and fundamentals for finding, hiring, and keeping the right employees for the small business.
CONFLICT RESOLUTION RESULTING IN BETTER BUSINESS
Where there are two or more people, there will be conflict. The secret to operating a well-run, profitable business is how you handle the conflicts which invariably arise between you and your customers, employees, vendors, and between your customers with your employees, or among your employees. In this keynote I touch on the types of conflict, how to identify them, and ways to resolve them, resulting in a better run and more profitable business.
LEADERSHIP LESSONS LEARNED FROM MY SEAT AT THE END OF THE BENCH
Imagine being part of your college’s Division-1 basketball program, playing in a conference with two national champion contenders, and being recognized as a contender for the conference crown. This keynote describes the story of the lessons learned during a less than spectacular season of basketball and life. The lessons learned during this four year experience were part of the formation of a strong leadership model that resulted in strong business growth by focusing on people rather than results.