Eric Hoffer said it well when he said, “In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.”
As entrepreneurs and small business owners, do you find yourselves in a post pandemic world of constant unforeseen change and challenges? Learning principles and fundamentals that have carried successful businesspeople through the most difficult times by investing in yourself. Start with these four principle filled workshops offered an no charge to you by Western Piedmont Community College Small Business Center.
January 27, 2022, 11:00 AM ET
7 PRINCIPLES FOR SMALL BUSINESS SUCCESS IN A WORLD OF CHANGE
In a world of constantly changing cultures, economies, trends, and health challenges like a life changing pandemic, principles stay consistent and true. Learn seven-time tested principles that help small businesses and entrepreneurs overcome challenges of all kinds.
February 24, 2022, 11:00 AM ET
BECOME A PREEMINENT SMALL BUSINESS AT THE SPEED OF RELATIONSHIPS
The more the world becomes a digital marketplace, the more the need for referred customers and clients who already trust you enough to do business, growing sales and profits while reducing costs and improving customer loyalty.
March 24, 2022, 11:00 AM ET
DEVELOPING CUSTOMERS WHO LOVE YOU FOR A LIFETIME
Did you know that sixty-seven percent (67%) of customers stop doing business with a company due to employee indifference? Yet, something as small as a five percent (5%) increase in customer retention can add up to seventy-five percent (75%) additional profit. Learn how to keep them coming back for a lifetime.
April 28, 2022, 11:00 AM ET
THE PEOPLE FACTOR: Hiring the Right People to Create a Championship Business
Returning customers are 60% to 70% more likely to make a purchase. Doesn’t it make sense to hire the kinds of people who enjoy serving people? Hiring the right people to work in your business determines whether your business struggles or thrives. Learn the principles that help your customers feel like they are cared for, which brings them back over and over.
Each of these FREE workshops are only two hours. What better way to spend your lunch time than digesting some tasty food for your body and your mind?
Visit the Western Piedmont Community College Small Business website to learn more about these programs as well as other programs offered by WPCC SBC.
Brian Kennedy is an Encourager and Champion Builder whose purpose is to serve the business community with perspectives, recommendations, and services to assist them in achieving the championship performance levels. We do this as a referral-driven business consultant and coach, serving business owners with insights and direction while treating them in an incredibly special way.
Attorneys should be working for you, not themselves. After all, aren’t you the one who “hired” them to do work for you? This post is adapted from a recent Inc. online article, Why You Need to Manage Your Lawyer, hiring an attorney isn’t always as carefree and cost effective as it should be.
According to the article, just as you need to manage your business productivity, you also need to spend time managing your lawyer to produce the results you need at the investment you want to pay. That appears to be the disconnect. It will cost you money not to manage your lawyer due to hours billed and collaborations, and it will cost you money for lost time managing your lawyer’s time and collaborations. Remember, your priorities are not theirs, as “firm revenue and risk avoidance are your lawyer’s top priorities.”
There are two areas of which the article recommends you remain vigilant, revenue generation (Theirs, not yours) and risk avoidance. Let’s take a look.
For nineteen years I have had the honor and pleasure of saving entrepreneurs and small business owners time and money and reducing risks by providing sharing with them the services I represent. Learn more here.
Employee engagement in the United States brings both good and bad news. The good news is that according to a Gallup poll, employee engagement is up to 37%. The bad news is that employee engagement is only 37%.
While there are many factors contributing to the low percentage of employee engagement, many in leadership overlook a factor that can be devastating. Why do they overlook it? Because it is not included in all the motivational recommendations that many consultants write. The following is a story that, if it happened to one or more of your employees, could have a drastic effect on your company’s employee engagement.
In an incident that was unrelated to an employer, this could happen to an employee, having a drastic effect on that employee’s productivity.
In a nutshell, a woman in North Carolina named, Amanda received a phone call about a fraudulent $1,500 charge on her bank card. The voice instructed her to press one if she did not authorize the charge. When she pressed one, and was on hold, listening to the same kind of music her bank played while she waited, she felt comfortable. Then she spoke with a man who proceeds to go through the same procedure you would expect from your bank, such as identification verification. Amanda was asked for her pin, which, unknown to her, was changed by the caller. Once she felt that the bank would handle everything, she went on with her life, probably including her job. A brief time later, she received notification that $20,000 had been wired out of her account. She called the bank who advised her that they had never spoken with her.
This sort of scam happens all the time in the United States. The results are devastating to the victim and influences their productivity for their employer. In addition, an identity theft such as this requires hundreds of hours, many of which are while working for you on the part of the victim to fix, if it gets fixed at all, Then, because that information is now available to thieves worldwide, Amanda may be dealing with additional identity thefts for years to come.
Employers expect employees to be on the job when they are on the job. In the case of identity theft some legal issues that confront employees, employers can have an insurance policy against lost productivity when their employees are faced with devastating issues like ID theft or the day-to-day legal issues like vehicle moving violations in their family and other personal issues. By offering ID theft and legal protection services to their employees, they guard against lost productivity while providing a benefit to employees with no additional out-of-pocket costs.
When you receive a phone call from someone pretending to be from you bank, credit card service, or any organization with which you are financially involved,
Employers who wish to learn more about the overlooked hindrance to employee engagement that is identity theft, please review the information here and give me a call to learn more.
Brian Kennedy is an Encourager and Champion Builder whose purpose is to glorify God by encouraging and leading champions to victory in their own life stories, becoming more focused, principle driven, and fundamentally sound in their personal and professional lives. We do this as a referral-driven business consultant and coach, serving business owners with insights and direction while treating them in a very special way.
Eric Hoffer wrote, “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” A more accurate statement cannot be made for the world of change we live in today. Ask yourself now, “What am I doing to perform like a champion?” The answer is to remain sharp as demonstrated in the story of the wood cutter.
Sharpening your ax to achieve championship performance levels consists of two areas of development, professional and personal. Success in anything, personal, business, even an enjoyable vacation, requires self-improvement in both areas. “You will be the same person in five years as you are today,” Charlie “Tremendous” Jones would say, “except for the people you meet and the books you read.” The people you meet, the books you read, the classes or seminars you attend effect your outcomes in both your personal and professional lives. So, one cannot be one thing professionally and something different in his/her personal life. The two interact and are interdependent.
Who you are in the marketplace has a direct correlation to your personal development. I have found over the years that many people believe that if they work harder on their skills, they will be more, do more, and have more. One thing I learned from Jim Rohn is that to have more, one must become more, and that has to do with your personal philosophy on life, learning, people, achievement, and leadership. That philosophy is reflected in the kind of person you are. John Maxwell has said there are five kinds of people. Those who…
You cannot be in level one and two and expect to win in the game of life. Those on level three are those who give things a try, and never really commit. Therefore, they live lives of honorable failure while never achieving the true prize. Those on the last two levels are champions who accept responsibility for their lives, commit, believe, persevere, and achieve. Those on level four and five achieve due to their personal and professional development programs.
I once learned from Vince Poscente that there are four areas for development over your lifetime and this is true for everyone. They are simply…
Mental: Developing and living a philosophy.
Technical: Your skills. Your skills
Physical: Your personal health and your environment.
Financial: How you make what you make and what you do with it.
The world constantly changes and the decade of the 2020s is no exception. To achieve championship performance levels, you must be prepared for those changes. Performance improvement in any endeavor is not just a nice thing, but a required thing; and those who do the best job at continually improving themselves personally and professionally will always be the big winners.
Set your plan of personal improvement today. What can you read? To what podcasts can you listen? What seminars can you attend? Answer these questions today, take action, and enjoy a higher level of achievement and living.
Brian Kennedy is an Encourager and Champion Builder whose purpose is to glorify God by encouraging, developing, and leading champions to victory in their own life stories. We do this as a referral-driven business coach and consultant, serving business owners with insights and direction while treating them in a very special way.
Operating a successful business is no easy challenge. Whether you have a business that sells tangible products or whether you provide a service backed by a service of your own development or that of another, you must fact the same issues. That is why it takes several steps when you start a business to understand some basic things.
Now it is time for you to do something.
Brian J Kennedy is chief encourager and champion builder whose purpose is to glorify God by serving the business community with perspectives, recommendations, and services to assist them in achieving the championship performance levels for which they were created.