Do your clients have the kind of blind faith in you that whenever you present them with a new product or service, they can trust you implicitly?
That kind of faith comes from always, repeat always being honest with them.
During my time doing small business turnarounds, I was engaged in the salvaging of an entrepreneur’s company that licensed partners to use their name and proprietary products and services.
When we went in to turn the company around, we found that the owner had licensed 57 territories with 45 different deals in disregard for the published fee structure for only three different sized territories.
The lack of trust in the business owner was evident as we converted the company to a franchise organization and met with each licensee to offer them the opportunity to come in line with the new structure.
Only after dealing with our team for several months, did they begin to trust that we dealt with them honorably and fairly since they saw no evidence of greed or a willingness to bend the rules to make a deal.
Sol says, “Dishonest scales are detestable to the Lord, but an accurate weight is his delight.” ~ Proverbs 11:1
Research continually shows that leaders who develop trust among all stakeholders fare far better than those who don’t.
Make it a great day and keep being awesome.
Brian Kennedy is an encourager who shepherds small business owners and entrepreneurs along the path of business success to preeminence by embracing time tested principles and executing the associated fundamentals daily.