Do you know what customers and prospective customers say about your business because of the interaction they have with one or more of your employees?
It is one thing to think you have a good reputation for dealing with people in the marketplace and quite another to know.
Hopefully, for the organization you lead, what you think what others say lines up with what the marketplace hears.
Research tells us that 74% of prospective buyers are influenced by the recommendations of their family and friends.
Since your family and friends may add up to a limited number, buyers go to the internet, where 92% of people who search for comments about you and your business trust those comments, both positive and negative, even though they don’t know who wrote them.
Unfortunately, too few small business leaders have the time and resources to invest in learning what is being said about them online.
Not knowing how your business’ reputation is affected by what is being said about your business online can increase or decrease your revenue.
-> You can build messages on the positive comments,
-> while responding in a professional manner to negative comments.
Sol says… “Choose a good reputation over great riches; being held in high esteem is better than silver or gold.” ~ Proverbs 22:1
Reputation matters. Be sure yours is where you want it to be.
Make it a great day and keep being awesome.
Brian Kennedy is an encourager who shepherds small business owners and entrepreneurs along the path of business success to preeminence by embracing time tested principles and executing the associated fundamentals daily.