Have you ever run across someone who tells you how good they and their companies are?
Then, with just a little research, you find that their hyping attitude does not correlate with their poor business altitude.
Immediately, you find yourself distrusting both the person and their organization, coloring a picture of them as a poor future partner in some capacity.
What self-hypers don’t realize is that…
-> 92% of those researching a company or person on the internet trust the online comments of those who have used the goods or services, even though they don’t know those people.
-> When it comes to B2B decision makers, 84% start their process because of a referral who is typically a trusted resource of the person making the recommendation.
-> Seventy-four percent of people see family or friends as a key influencers when making a decision on a product or service.
Sol says… “Let another praise you, and not your own mouth — a stranger, and not your own lips.” ~ Proverbs 27:2
Good leaders recognize that good comments spoken by those with good experiences weigh more than good words spoken by themselves.
Make it a great day and keep being awesome.
Brian Kennedy is an encourager who shepherds small business owners and entrepreneurs along the path of business success to preeminence by embracing time tested principles and executing the associated fundamentals daily.